* We collect personal contact information (for example, name, address, email address and telephone numbers) if you: sign up for a newsletter; subscribe to a newspaper; register on an online forum or website, or to attend a paid event; purchase any product from The Hamilton Spectator; are a classified advertiser or auction participant; or provide it to us when you attend a trade or consumer show. This information is used to fulfill your request and respond to your inquiries. * If you enter a contest or other promotion, we use your personal contact information to administer the contest or promotion including contacting, announcing and promoting prizewinners. * We collect purchase history and a list of promotions offered to you (‘history”), in order to gain a better understanding of your interests so that we may develop better products and services, and to determine eligibility for our products and services. * We may also use personal contact and history information from time to time to contact you about changes, enhancements or other notices related to goods or services you requested and which The Hamilton Spectator provides. In addition, we may use this information to send you offers or information from us, our affiliates and from selected sponsors or advertisers (“Marketing Offers”). If you do not wish to receive Marketing Offers, you may opt-out at any time by following the procedure set out in our opt-out policy (see below). * We keep notes and special instructions on file for classified advertisers and subscribers to help us fulfill your request and provide customer service. * We collect credit card information if you: subscribe to a newspaper; register on a paid website; enter a paid contest; register to attend a paid event; purchase any product from The Hamilton Spectator; are a classified advertiser or an auction participant. This credit card information is used for the purpose of fulfilling your order. * If you choose to opt-out of any use of your personal information in accordance with our opt-out policy, we keep your contact information on a list so that your request can be honoured. If you complain to any of our departments, we collect your contact information and the nature of your complaint, for the purpose of investigating and responding to you. * If you are a freelancer, or other service provider, we collect your social insurance number for tax reporting purposes and your contact information in order to pay you. We may also collect financial information (for example, banking details and credit history) to assess your credit risk, sales data to prepare royalty reports and other information to help us evaluate your services. * Purposes for the collection, use or disclosure of personal information, which are not set out in this Privacy Code, will be set out at the time of collection. You will be given a reasonable opportunity to opt-out of any additional purposes no later than the time of collection. We also collect certain non-personal information, like internet cookies and data for market research: * Internet Cookies: An internet cookie is a small piece of information that a website stores on your internet browser. We use cookies to better understand how you use our websites, to make sure our ads and dynamic content are served correctly and to improve the performance of our websites. For example, a cookie may recall a set of preferences you have set for our website and record items that you have registered for. Storing cookies on your web browser allows us to present you with custom web pages and other content that are tuned with your preferences. For example, if you are a registered user, you may see a welcome page with your name on it. These activities are invisible to you, and are generally intended to improve your internet surfing convenience. Unless you have set your preferences so that you will be alerted when a cookie is being stored on your computer, you won’t know about it.
* Market research: Occasionally, we ask our customers to complete market research surveys. Survey results are aggregated and shared with our advertisers, sponsors and affiliates in a manner that does not disclose personal information.
* In order to provide you with Marketing Offers (see above), The Hamilton Spectator may disclose your personal contact information to affiliates and selected sponsors and advertisers. If you do not wish to receive Marketing Offers, you may opt-out at any time by following the procedure set out in our opt-out policy (see below). * The Hamilton Spectator may transfer your personal information to service providers acting on its behalf in order to perform processing and other specialized services, for example, prize fulfillment of our contests, collection of overdue accounts, product delivery, or credit card processing. * When The Hamilton Spectator needs to disclose your personal information to unrelated parties, for example, if we find you have violated any stated terms of service or conditions of purchase, or if we need to comply with applicable laws and lawful governmental requests, other legal and regulatory authorities and other legal reasons. * The Hamilton Spectator may disclose your personal information to parties connected with the contemplated or actual financing, insuring, sale, assignment or other disposal of all or part of our business or assets, including for the purposes of determining whether to proceed or continue with such transaction or business relationship or fulfilling any records or other reporting requirements to such parties. We will require such parties to treat your personal information in accordance with this Privacy Code and to use and disclose it only for the purposes for which it was collected.